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STRATEGY · DATA · ORGANIZATION · IMPACT

Turn Pricing into a sustainable profitability driver

I help companies better understand the value they create, build their pricing strategy and turn Pricing into a sustainable driver of growth and profitability.

Free Pricing assessment

30 min - Free

Better Call

1 h - €250 excl.VAT

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20+ years of

experience

in Pricing and Revenue

Management

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200+ projets

delivered

from entrepreneurs to global companies

B2B - B2C - B2B2C

Retail

industry, distribution, services, e-commerce and more

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Companies of

all sizes

solopreneurs, SMEs, mid-sized companies and large corporations

Expert &

Trainer

consulting, coaching, training and teaching

What is your Pricing challenge today?

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DEFINE

OPTIMIZE

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STRUCTURE

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ACCELERATE

A clear pricing strategy aligned with the value you create.

Prices, margins, discounts, segmentation and pricing architecture.

Organization, governance, processes, tools and Pricing capabilities.

Turn Pricing opportunities into business impact, faster.

Whatever your starting point, the support is tailored to your needs and your level of Pricing maturity.

One Pricing need, several ways to support you

From one-off advice to long-term support, choose the format that best fits your needs.

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1​

2

3

4

1 HOUR

BETTER CALL

€250 excl.VAT

A one-to-one session to challenge or explore a specific Pricing or business issue in depth.

All companies

1 DAY

EXPLORATION DAY

€1,800 excl. VAT

A full day to step back, identify opportunities and define your priorities.

All companies

1 TO 6 MONTHS

PRICING & PROFITABILITY PROGRAM

From €990 excl. VAT

Structured support to drive tangible improvements in your Pricing and profitability.

Freelancers · Solopreneurs · Small businesses · SMEs · Mid-sized companies

TAILORED

PRICING TRANSFORMATION

CUSTOM FORMAT

For Pricing transformations, complex challenges or specific needs.

Multinationals · Large corporations

Learn more   →

Learn more   →

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TRAINING & TEACHING

Sharing Pricing expertise

Understand, master and deepen your knowledge of Pricing fundamentals and key levers.

Companies · Business schools/Universities · Training organizations

Learn more   →

CLIENT TESTIMONIALS

Support that delivers results

More than 200 projects delivered across a wide range of industries, business models and contexts.

“

“Alexandre’s ability to combine expertise, pragmatism and pedagogy quickly identifies concrete value-creation opportunities.”

Antoine Fournier

Senior Vendor Manager, Retail & e-commerce

“

“His ‘Business Partner’ approach, expertise and results-driven mindset have helped combine analytical rigor with business reality.”

Pauline André

​Team Lead KAM Koro, FMCG & Retail

THEY TRUSTED ME

And many more...

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ALEXANDRE DEVANNE

20 years of experience dedicated to your Pricing challenges

Pricing doesn’t start with a price. It starts with value. And it is measured by profitability.

Pricing & Revenue Growth Management consultant, I support companies of all sizes with their pricing strategy, profitability and Pricing transformation challenges.

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Discover my background and approach →

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LET’S DISCUSS YOUR CHALLENGES

Ready to take it further?

Let’s discuss your context, your objectives and the Pricing levers you can activate to create more value and profitability.

Book your free Pricing assessment →

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30 min · Free · No commitment

© 2022-2026 by ADC Consultants.

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