PRICING & REVENUE GROWTH MANAGEMENT EXPERTISE
Pricing is about more than setting a price.
DECISIONS
THAT
DRIVE
SUSTAINABLE
GROWTH
Pricing sits at the intersection of strategy, offering, value, customers and organization. I help companies turn these different dimensions into drivers of growth and profitability.
Understand value. Make the right choices. Turn them into performance.
A BUSINESS-DRIVEN APPROACH TO PRICING
Price is a consequence, not a starting point.
A Pricing challenge can stem from positioning, the offer, the value proposition, offer architecture, segmentation, the business model, distribution, organization… or the price itself.
My role is to analyze these different dimensions to identify the strongest value-creation levers and help you make the right choices based on your context and business objectives.
“
Pricing doesn’t start with a price.
It starts with value.
And it is measured by profitability.
THE LEVERS
Act where value is really created.
STRATEGY & POSITIONING
OFFER & VALUE
PRICING & PERFORMANCE
ORGANIZATION & EXECUTION
Price positioning
Pricing objectives and model
Alignment with company strategy
Value proposition
Offer architecture
Value drivers and attributes
Price perception and sensitivity
Pricing architecture
Segmentation
Discounts and elasticity
Margins, dashboards & KPIs
Profitability management
Governance and processes
Roles and responsibilities
Tools and data
Pricing capabilities
Commercial ownership
